1. Get Yourself Mobile
If you don’t have a mobile app
, you’re very unlikely to attract the attention of a Gen Zer. With an app, you can reach them directly and send messages straight to their phones. Conversely, they have a direct line of contact with you, and that’s something they value highly.
2. Offer A Virtual Experience
As a generation raised on technology and used to instant gratification, most Gen Zers are as comfortable in the virtual world as they are in the real one. Using 3D tours
or virtual showings
as a marketing tool will greatly appeal to them. This type of media streamlines the time they spend searching, offers a real feel of a property instantly, and quickly determines whether or not it’s a feasible option.
3. Build A Strong Online Reputation
Reviews are one of the most important elements in decision-making for Gen Z. They will immediately Google your agency to ensure you’re someone they want to do business with. Plus, they will check out the amenities in the neighborhood you’re showing them properties in. If the coffee shops, gyms and other places of interest have poor reviews, they won’t want to live there.
Spend some time building your reviews from happy customers on various platforms. Facebook Pages allow reviews and Yelp is another popular platform to take advantage of. As an added reference point you can put testimonials on your website and mobile app too.
4. Be Social
The vast expanse of social media is where you are going to reach your Gen Z customers. They are considered the most connected demographic in history, with nicknames such as the iGeneration, Gen Tech and Digital Natives.
It’s important to note that Gen Zers are moving away from the likes of Twitter and Facebook. They enjoy more visual platforms such as YouTube and Instagram. How-to videos that provide valuable information to the watcher will get you noticed in a good way.
It’s easy to see how realtors that move with the times and capture the interest of Gen Z in a way that resonates with them will have the edge. Talking to the Digital Generation in a language they understand will be the key to unlocking increased sales.