In spring, the market starts to heat up. Those who delayed moving now feel they can. As more homes come onto the market, buyers begin to look more seriously and connect with real estate agents and other professionals. Then, there is a mad rush to buy or sell before winter hits. If you check your metrics, you’ll likely find that you’re most busy from April to August.
Of course, your local market may have other fluctuations. Some attract snowbirds in the winter and see a rise in real estate transactions. Buyers in hot markets who are concerned about cost may choose to move in fall or winter in an effort to get a lower price on their future home. So, apart from the usual factors, it’s also crucial to identify the trends in your market and the specific trends among your target clients, to be better prepared for the seasonal changes impacting your business.