Stand Out with Content Marketing & Social Media Marketing
When you’re focused on content marketing, you typically make your own content, as opposed to simply posting other people’s content, as some people do for their social media marketing. Original content that is valuable and targeted at your ideal clients can truly enrich your social media efforts. Use it to demonstrate your market knowledge, skill, and honesty, as clients want to work with people who appear to lead the field and share their concerns.
To truly stand out with your content marketing, consider these options:
- Original research on topics your clients care about
- Links to long-form guides and e-books that offer useful information
- Videos that explain hard-to-understand concepts in simple terms
- Promote 3D virtual tours of the properties you are marketing
What would your clients find most useful? That depends on exactly who they are. That’s why having a good handle on your target audience is so important. If you focus on selling to young families, they may want to know about the best school districts. If you’ve been selling to people in a carpentry club, talk about the kind of woodworking projects that add the most value to a home. Be as specific and informative as you can.