28 02, 2019

How to Create and Use Email Lists

2019-02-28T16:05:10-05:00Real Estate|

Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You’ve Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy but slightly annoying corporate executive (played by [...]

30 01, 2019

How to Stay on the Minds of your Past Clients

2019-01-31T12:12:37-05:00Real Estate|

As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat [...]

28 09, 2018

Food, Facts, & Floor Plans

2018-12-13T13:05:52-05:00Real Estate|

What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That’s [...]

16 05, 2017

Are You Excited to Talk About Square Footage?

2019-09-09T15:33:21-05:00Real Estate|

When it comes to square footage, there is no number more important when it comes to the built environment than that square footage number. Square footage is the basis for any number in the build space. It's the basis for the budget that you use when you're creating or building a space. [...]

27 03, 2017

Top 5 overlooked features of the iGUIDE®

2019-09-10T00:12:13-05:00Real Estate|

The iGUIDE® has so many features that some of the simple ones often get lost in the shuffle. Here is my top 5 list of features that often get overlooked. 1. There is a compass The compass feature shows the property’s relation to true north. This can tell you which rooms get the most sunlight. [...]