Marketing to Millennials

(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and [...]

2019-12-31T07:51:13-05:00Real Estate|

Realtor Blogs are the New Billboard Advertisement

Every Realtor has a story to tell and you are no different. You could write books about amazing homes, first time buyer jitters, nightmare listings, and dream contracts. But as a real estate professional, how do you translate all your experiences into attracting clients? Finding the perfect way to obtain leads [...]

2020-01-30T22:41:42-05:00Real Estate|

Why Size Matters When Marketing a House

Gone are the days of copycat listings, uneducated buyers, the days of misrepresentation, and buyers’ remorse when it comes to buying a home. Facilitating the sale of a home requires clear and accurate measurements if you want to keep pace in the competitive field as a Realtor. With new legislation, [...]

2020-01-14T10:20:03-05:00Real Estate|

Sell Your Home Faster and for More

iGUIDE provides the information home buyers find useful when searching for a home. It provides buyers with property photos, room dimensions, total square footage calculations, floor plans, and a 3D virtual tour. All of this information helps them through the home buying search to better determine if a home is [...]

2020-01-14T10:24:06-05:00Real Estate|

Get the Advantages of 3D Tours Working For You

Imagine having the ability to walk through a property without taking off your shoes! That’s the beauty of a 3D virtual tour. Everyone wants to get the feel for a home, but the process can be expensive and time consuming. Sifting through hundreds, if not thousands, of photos to determine if [...]

2020-01-30T22:59:52-05:00Real Estate|

Ethics in Selling: Real Estate Edition

“A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.” – Ron Willingham, Integrity Selling We all want to believe it’s our skill that gets us the job, but when it comes to real estate, often the numbers tell a different story. According to the [...]

2020-01-31T08:43:58-05:00Real Estate|

Why Are Floor Plans Important?

Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don’t just want to see a floor plan as part of the listing, they think it’s essential information that must be provided with every listing. In fact, [...]

2020-01-30T15:28:57-05:00Real Estate|

The Risk of Using Tax Data in Your Listings

Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when [...]

2020-01-30T22:52:36-05:00Real Estate|