3D Tour, Virtual Tour, 3D Virtual Tour, Virtual Walkthrough. We constantly see photographers and real estate agents juggling with these terms and applying them to different solutions and technologies. The real estate industry is embracing technology and now is the best time to try and clearly define these terms to [...]
“All The World’s A Stage” and as a realtor, you must play your part to attract a paying audience. You and your seller play the role of set designers providing the props, incorporating colour, strategically placing items, and setting the tone. All the men and women playing the part of [...]
Over the past few weeks, Realtors across North America have had to adjust quickly to accommodate new regulations and safety precautions related to showings and in-person contact. But in crisis there is immense opportunity. Rather than throwing in the towel, many agents, brokerages, and tech companies are using innovative ways [...]
We’ve all seen those HGTV shows… the ones where the perky designers turn a total dump into a shiplap palace, complete with cozy furniture, crackling fire, and tray of cupcakes on the counter. Recently, thanks to some Realtor friends who shall remain nameless, I have learned a few things about how [...]
Safety is not a trend, it's a necessity. Home sellers put an enormous amount of trust in you, their Real Estate agent, to ensure their property gets exposure to prospective buyers while providing safeguards against mishaps. Protecting your clients against safety concerns when implementing your real estate marketing plan is [...]
Are you a Realtor or Real Estate Photographer who is trying to stay current in your respective industries? It's time you introduced 3D virtual tours and floor plans into your real estate marketing plans to improve the buying process. Your clients are tech-savvy and want the tools for a better experience [...]
It’s official. I think I am the last person on earth who doesn’t own an Instant Pot™. All my friends who have one seem to rave about it. Look, baked potatoes in only 60 seconds! A whole roast dinner in only a few minutes! This will totally change your life! [...]
There is a buyer for every house, sometimes even more than one buyer depending on the market, the age and style of the home, and of course the price. The point is that homes sell over and over. What can agents do to facilitate this recycling of homes to limit [...]
(Or, more aptly titled: Millennials Are People Too) Ah, Millennials. The generation people love to hate on. If we turned marketing conferences and publications into drinking games, Millennial would be the word that was sure to finish us off. Millennials are the generation born between 1981 and [...]
Every Realtor has a story to tell and you are no different. You could write books about amazing homes, first time buyer jitters, nightmare listings, and dream contracts. But as a real estate professional, how do you translate all your experiences into attracting clients? Finding the perfect way to obtain leads [...]