28 03, 2019

Why is home buying emotional? It should be logical too!

2019-04-01T11:14:05+00:00By |iGUIDE|

Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction.Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire [...]

28 02, 2019

How to Create and Use Email Lists

2019-02-28T16:05:10+00:00By |iGUIDE|

Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You’ve Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy but slightly annoying corporate executive (played by [...]

30 01, 2019

How to Stay on the Minds of your Past Clients

2019-01-31T12:12:37+00:00By |iGUIDE|

As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat [...]

24 12, 2018

11 Ways to get Your Listing the Most Exposure Possible

2018-12-28T08:01:36+00:00By |iGUIDE|

by: Anne Sperling featured at Inman Being an agent means that you’ve dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents; you, your presentation and the power of [...]

28 09, 2018

Food, Facts, & Floor Plans

2018-12-13T13:05:52+00:00By |iGUIDE|

What are buyers really looking for online these days, and where are they searching for it? These stats may surprise you. There are a whole lot of things to look at on the internet these days. Recently, Statista put the number of active blogs at somewhere around 28.3 million. That’s [...]

16 05, 2017

Are You Excited to Talk About Square Footage?

2018-08-10T16:15:04+00:00By |iGUIDE|

Are You Excited to Talk About Square Footage? When it comes to square footage, there is no number more important when it comes to the built environment than that square footage number. Square footage is the basis for any number in the build space. It's the basis for the [...]