23 08, 2019

Sell Your Home Faster and for More

2019-08-23T19:16:12+00:00iGUIDE|

iGUIDE provides the information home buyers find useful when searching for a home. It provides buyers with property photos, room dimensions, total square footage calculations, floor plans, and a 3D virtual tour. All of this information helps them through the home buying search to better determine if a home is ...

10 07, 2019

Ethics in Selling: Real Estate Edition

2019-07-10T15:19:01+00:00iGUIDE|

“A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.” – Ron Willingham, Integrity SellingWe all want to believe it’s our skill that gets us the job, but when it comes to real estate, often the numbers tell a different story. According to the 2018 National ...

31 05, 2019

Why Are Floor Plans Important?

2019-06-03T09:58:43+00:00iGUIDE|

Real estate agents may be surprised to hear that a 2018 report from the National Association of Realtors (NAR) found that home buyers don’t just want to see a floor plan as part of the listing, they think it’s essential information that must be provided with every listing. In fact, homeowners ...

29 04, 2019

The Risk of Using Tax Data in Your Listings

2019-04-29T16:34:28+00:00iGUIDE|

Real estate marketing is becoming more and more competitive. To attract potential buyers and give them enough information to make an offer quickly, you may be providing room measurements and floor plans. Indeed, according to the National Association of Realtors, these details are the most important metrics home buyers use when ...

28 03, 2019

Why is home buying emotional? It should be logical too!

2019-04-01T11:14:05+00:00iGUIDE|

Moving is listed as one of the top three most stressful life events. As one of the largest financial transactions in life, it can be hard to remove the emotion from the transaction.Neuroscientists have determined that emotions such as love, vanity, and pride can play a central role in this entire ...

28 02, 2019

How to Create and Use Email Lists

2019-02-28T16:05:10+00:00iGUIDE|

Do you remember when we liked getting email? We liked it so much that Hollywood once made an entire movie about it. In You’ve Got Mail, the charming and feisty shop owner (played by Meg Ryan) had an email flirtation with the business savvy but slightly annoying corporate executive (played by ...

30 01, 2019

How to Stay on the Minds of your Past Clients

2019-01-31T12:12:37+00:00iGUIDE|

As the saying goes, it is easier to keep a customer than to gain a new one. Typically, there is far less time, effort and money needed to maintain a relationship, as opposed to attracting new leads. According to F.F. Reichheld in The Loyalty Effect (Harvard Business School Press), repeat ...

24 12, 2018

11 Ways to get Your Listing the Most Exposure Possible

2018-12-28T08:01:36+00:00iGUIDE|

by: Anne Sperling featured at Inman Being an agent means that you’ve dedicated your career to doing business on behalf of others — and the convenience and functionality you bring to the transaction is what many sellers find attractive about working with agents; you, your presentation and the power of ...