Brian Charlton’s real estate photography business is based in Calgary where it enjoyed exceptional year-over-year growth even as the Alberta economy is battered by a drastic slump in oil prices.
The owner and founder of Charlton Media Company searched online in 2015 for ways to differentiate his firm from competitors.
Brian considered cameras and software for virtual tours, 3D virtual tours, and 360° virtual tours. But only one included floor plans and laser-accurate square-footage measurements to complement all of that — iGUIDE®.
One of the reasons that iGUIDE was so appealing, is that the company will also work with photographers to help grow their businesses. Brian bought one camera in December 2015.
“It was very important to me that I trusted the people I was working with, and that was something I got from iGUIDE,” says Brian.
The impact on his real estate photography business was immediate and dramatic.