The 3D virtual tours, square-footage measurements, and floor plans produced by the iGUIDEs became the foundation of the business. With growing revenues, the partners invested in new services and now offer still photography, video, drone footage, property websites, and printing.
“The backbone of the whole business has always been the iGUIDE,” says Barnaby. “I would say 85 to 90 per cent of our jobs include an iGUIDE.”
Barnaby says the technologists behind iGUIDE listen closely to suggestions from photographers that improve the products for end users. Most recently, Leading Image started embedding the 3D tours and floors plans from iGUIDE directly into listings, thanks to the back-end support from the makers of the camera technology.
“Throughout the years we just added every element quite carefully, quite slowly,” says Barnaby.
Competition among Toronto agents for listings gets fierce. No matter what promises an agent makes to secure a listing, Leading Image delivers thanks in large part to iGUIDE and its back-end support.