Are you communicating with your clients in the right way? Your peers easily connect with RealtorⓇ lingo but the consumer needs a simple way to understand your listings. A description of a handyman special or a fixer-upper is agent speak for “this house needs substantial work and is mainly land [...]
OK, so here you go again. You’ve been referred by an acquaintance to give a listing presentation for someone who is considering putting their home on the market. You gather up the sales comparisons for the subject property and head out to meet the seller. Simple. But when you reach [...]
Waterloo, ON, Canada, (August 25, 2022) North Carolina Regional MLS (NCRMLS), the largest Multiple Listing Service in North Carolina, has stated that they will be incorporating BrokerBay’s new joint Interactive 3D Virtual Showings venture with iGUIDE into their list of core products as a new, added feature for Realtors and appraisers. In conjunction with [...]
Are your listings getting enough screen time? Clickbait not only applies to social media advertising it applies to professional real estate listing marketing. To grab attention and keep it, you need to encourage homebuyers to stay a little longer checking out more than the primary photo. Spark more interest and [...]
When your business is real estate photography you know how to capture images of a variety of properties. No job is too big when you have the proper equipment. The industry is teeming with competitors trying to find out how to get clients as a real estate photographer. Though you [...]
The industry leader in 3D tours and floor plans reports strong market share growth in Canada. Waterloo, ON, Canada - July 28, 2022 - iGUIDE, an industry leader in 3D tours and floor plans for Residential Real Estate, has grown to reach a market share of 20% in homes sold in Canada and [...]
You are a storyteller. Your audience is as varied as your photos. Capturing beautiful images is not only a passion it’s a way of life. If your pictures are limiting you to presenting just a short story, perhaps it’s time to add some in-demand extras to your real estate photography [...]
You want to build a real estate photography business but need a few pointers. Taking photos for real estate agents is a lucrative way to earn a living. But first, you need to understand what real estate photography is. This niche industry involves using a variety of tools to enhance [...]
In an already crowded photography industry, you need powerful tools to stand out. Real estate photography is more than getting a perfect shot, rule of thirds, and vertical lines. It’s about providing the little extras that your clients have come to expect in today’s market. You can step up your [...]
Have you heard the term blockchain and immediately thought of cryptocurrency and Bitcoin? Perhaps you think, why should I care about blockchain? Blockchain technology and real estate are currently being considered for a variety of real-world transactions. Though the technology itself is not new, according to a recent NAR report [...]
