How do you cut through the noise, skip the gimmicks, and create an agent marketing strategy that actually works. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.” - Steuart Henderson Britt One of the things [...]
Measurements and real estate. Gary Kristensen built two prosperous companies based on the real estate industry’s enormous appetite for accurate numbers. His first company, Quality Appraisals, started in 2010. It led directly to his second company, A Quality Measurement. Most of his customers are real estate agents. “I would go out and teach classes [...]
Real estate photography is not for the faint of heart. While stunning images on social media of properties around the world are easy to find, it may make you think that you too can pull off similar quality work. On the surface, it may seem easy, but if you have [...]
Looking to better understand the dangers of using tax data in property listings? Wondering how big an impact inaccurate measurements can have on a property listing and ultimately your professional reputation? Marilyn Wilson, a Managing Partner for WAV Group and President of RE Technology.com, explores those very concerns in her paper [...]
A low quality video of a house for sale put James Lieper on a course that led to a thriving real estate photography business in one of the world’s hottest housing markets—southern Ontario. James found the video on the internet, and it changed his life. “I was watching a realtor in Texas doing [...]
Tammy Loverdos’ real estate photography business was thriving from the time it opened in a fiercely competitive market. And she credits iGUIDE technology for the 300 per cent growth at her company—ShowCase Photo Tours—since it opened in October 2017. “It grew phenomenally,” says Tammy. “Definitely, once I launched the business with iGUIDE and [...]
When Matthew Bissett first heard about a new camera that took square-footage measurements, he was intrigued. The Alberta real estate industry was about to change drastically with the introduction of a new standard for measuring the square footage of residential properties. The Residential Measurement Standard (RMS) required REALTORS to independently verify the square footage [...]
We’ve all seen those HGTV shows… the ones where the perky designers turn a total dump into a shiplap palace, complete with cozy furniture, crackling fire, and tray of cupcakes on the counter. Recently, thanks to some Realtor friends who shall remain nameless, I have learned a few things about how [...]
Real Estate photography follows the same basic compositional rules as other types of photography. It’s similar to portraiture, landscapes, and sports in most technical aspects (ie. focus, exposure, white balance) but can differ in composition because of scale and industry requirements. Here are some of the top tips for improving [...]
Safety is not a trend, it's a necessity. Home sellers put an enormous amount of trust in you, their Real Estate agent, to ensure their property gets exposure to prospective buyers while providing safeguards against mishaps. Protecting your clients against safety concerns when implementing your real estate marketing plan is [...]
Planitar Inc. is the maker of iGUIDE,
a proprietary camera and software platform for capturing and delivering immersive 3D virtual tours and extensive property data.
© 2012 – 2023 Planitar Inc. All Rights Reserved. iGUIDE and Planitar are registered trademarks of Planitar Inc. | PRIVACY POLICY
© 2012 – 2023 Planitar Inc. All Rights Reserved. iGUIDE and Planitar are registered trademarks of Planitar Inc. | PRIVACY POLICY
