A pretty significant component of agent marketing is determining what to say and where to say it. Once you have clarified who your audience is and the problems they need help solving, the next step is to create a content plan.
The most common marketing frustration is the moment when you know you need to communicate, but you are left thinking, ‘but what do I say?’ Having a content plan will help remove some of that frustration.
First – start with some painstorming. Brainstorm a list of all the pain points your customers experience during the process of buying or selling a home. Each of these pain points becomes an opportunity to educate, solve a problem, or offer value.
Next – create a list of all the ways you communicate with your database and customers. Include email newsletters, social media, print marketing, etc. Then, identify ways you can use those tools and touchpoints to help solve their pain points. Which advice works best as a video, a blog post, a social post, or a letter.
Now you have a content plan. You have started to determine what you need to say, and where to say it. The next time you feel stuck for ideas – refer back to your painstorming lists.